<< March 13, 2005 >>
crank it
i learned a lot about upselling when i bought my new tv/stereo and ended up paying like twice as much as i had initially intended. when the mac mini first came out, i saw it as a tremendous upsell enabler for apple, into the iMac and Power Mac lines.
ever since the new iPods came out i've been trying to get a good graph of the whole iPod line. it took a few tries, but i think i've finally got it:
this graph shows how well the iPod line upsells: if you are thinking of getting the 4G mini, the 6G mini doesn't get you all that much for $50, but the next $50 you spend gives you a huge return. this also shows that you really don't pay a premium for the 60G photo, despite its $100 difference from the 30G.
i'd like to do this for the Mac mini -> iMac -> Power Mac lines, but it would be more difficult to quantify than the iPods with their single differentiating metric (capacity).
maybe i need to figure out a way to start upselling myself.
